About Us

How It All Began

Firm founders Julie Lugones and Annabel Beyra met many years ago as budding PR professionals. Having worked in small, mid-sized to global firms throughout their careers, they decided to create a new kind of communications firm where their individual involvement in their clients’ business made the difference. Since they began the firm in 2006, they have earned the trust of their clients, many of which have been with Fusion since the firm’s inception.

As their trusted communications advisors, Fusion’s team of senior level professionals are passionate about the work they do for their clients and it shows in the results they deliver. Companies across several industries, including health care, technology, consumer products, tourism, real estate and financial services, have come to rely on Fusion’s full communications solution set to deliver results that matter. Fusion excels in its in-depth understanding of Latin American and U.S. multicultural audiences.

What Inspires Us

At Fusion, we are inspired every day by the simple thought and act of making an impact on people with the stories we tell. This drives our creativity to develop campaigns and initiatives that move audiences to act. Whether we utilize digital, traditional media channels, social amplification or grassroots efforts, we strive to bring our clients closer to their audiences wherever they live, work or play.  

Julie Lugones Partner Fusion Communications

Julie Lugones


Ivis Cruz-Fernandez

Account Director

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