From science to colors to cooking and culture, fusion creates dynamic new energy. At Fusion Communications, we apply this principle to produce more powerful, compelling client campaigns that move audiences to act. Blending digital channels, traditional media, grassroots efforts and more, we relentlessly strive to bring our client partners closer to their customers wherever they live, work or play.
This combination of distinct elements allows client communications to be both nimble and transformative, especially in our global economy subject to rapid dramatic change.
The South Florida Connection
Fusion’s South Florida home is a diverse, charged hub of culture and business. Our multi-cultural and multi-talented team has earned the trust of clients for more than 20 years in a range of industries such as technology, travel and tourism, healthcare and more.
The Latin America Opportunity
Latin America remains a critical market for global companies with the vision to see that the region is ripe with emerging countries and a growing middle class. Fusion has deep experience serving multinational brands who understand these opportunities for expansion.
The Hispanic ‘General’ Market
With 1.3 trillion in buying power, the U.S Hispanic is poised to become the largest minority group in the United States. Understanding how to reach these audiences is key as there are geographical, cultural and generational differences to consider within this population. Creating campaigns that fit all is not the answer. Making connections that resonate and have the potential to have a longer lasting impact is what we aim for.
These audiences may share a language and a distant heritage, but they are by no means homogeneous. We bring a fusion of skills, experiences and a deep cultural understanding to the equation to help create meaningful interactions for our clients. Fusion Communications has the public relations and marketing resources and expertise your organization needs in order to effectively reach these communities.
We understand the complexities involved in reaching the right consumer, with the right message at the right time.
We understand the complexities involved in reaching the right consumer, with the right message at the right time. In addition to offering support in public relations strategy and implementation, you can rely on us for such services as event management and social media strategy and management, as well as the development of creative on and off-line marketing activities. Fusion’s network of strategic partnerships across Latin America, the Caribbean, and the U.S. ensures that you have access to in-market expertise in virtually every country and every state.
These multicultural markets offer unprecedented opportunities. Our unique expertise will help you tap this power and potential for your company and brand.
Fusion Communications excels in its in-depth understanding of Latin American and U.S. Multicultural audiences.
While public relations strategies and tactics are at the core of what we do, we believe in fusing all of the elements within the marketing mix to achieve optimal outcomes.
Each agency principal has a well-documented track record of brand-building achievement for Fortune 500-level organizations in Latin American and US Multicultural markets.
We take a holistic view of our clients’ business and formulate integrated communications programs that optimize their business objectives.